Inspirational music through the ages
70s
Bohemian rhapsody
The first video of it’s kind queen’s bohemian rhapsody was a
sensation then and now as the first music video used explicitly to show
performance and music rather than trying to be overly artistic or have a clear
message. The video is still artistic and experimental but it is all used for
good reasons to mirror the song for instance when the band is sing in unison or
a certain note or pitch is needed for instance at the magnifico when the shot
is edited to place a row of singing faces alongside the original singer
representing how he holds the note.
It is also one of the first videos to incorporate a pre
existing image of the band as one of it’s key features, the parts where the
group stand in a diamond with freddy mercury at the base and Brian may at the
top were based on the album cover for queen II. The video is most notable
however for using the actual sounds, pitches of notes and tune to form the
basis of the video rather than trying to construct the lyrics into a narrative.
80s
Thriller
This video is always worth mentioning not just because of
it’s cult like following and level of prestige but the incredible amount of
work put into it by all involved. Originally titled starlight the song was
planned to have a video made by Michael in coalition with director john landis
who had the idea of retitling the song thriller and changing both the hook and
the theme to something resembling a classic horror film such as the wolf man or
night of the living dead. The budget for the video rivalled that of both films
at $500,000 this created massive buzz prior to release and helped create the
timeless classic we all know.
The video is notable for being mostly cinematic and breaking
up the song around the action most notably the beginning of the video which
takes a movie within a movie approach with a homage to an American werewolf in London.
This video prizes spectacle and narrative over all else and is truly a
cinematic and musical extravaganza. What is truly inspirational is the work put
in by every single member of the cast and production crew. Michael Jackson
spent weeks practicing in full makeup and costume in order to move perfectly
under the suit. Vincent price insisted on appearing at the end in full make up
and the makeup crews were called upon over many weeks administering make up for
costume rehearsals .
90s
Blue da ba dee
This video was among the first in the music video to utilize
animation in order to create an effect on the audience. It is also worthwhile
mentionaing that although the video has an incredibly strong narrative bent it
bears absolutely no connection to the actual lyrics. This is straying from
convention for a music video but this did not matter as it was mostly made as a
performance piece of the lead singer given that as a techno band this is the most
important role.
www.youtube.com/watch?v=68ugkg9RePc
Bad romance by lady gaga
As one of the most interesting and imaginative new artists
of the 2000s there was a lot of pressure on lady gaga for innovative new ideas
this was taken to it’s peak in bad romance. The video does very well to evoke
gaga’s public persona that is it’s crazier than a barrel of monkeys on nitrous
oxide. The video has a strong narrative interlaced with classic gaga-esque
weirdness. It is an excellent example of distracting the audience from the song
with something slightly more interesting thus raising the song’s profile.
It is inspiring to me personally as it was one of the few
original videos I’d seen at the time flanked on all sides by singer’s overusing
sex appeal to try and flog their records. Of course it would be incorrect to
say the video does not also use sex to sell but it is all done in an artistic
and clever way so you don’t find yourself dwelling on it. It was inspiring to
me but unfortunately it was also inspiring to some of the artists to come later
who prefer to try and imitate lady gaga in this video rather than being
cosmically weird in their own way.
Good reserach into the development of the music promo- which eras will influence your production?
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