Digipacks, Why Are They Preferable

In order to prepare for our ancillary task of making a digipack I have decided to do some thinking on the subject of why they are preferable to ordinary CD cases.

A digipack is a cd case that can contain multiple discs, information booklets and other paraphenalia that are usually preffered over ordinary CD cases. A digipack is usually six panels in dimension as opposed to a CD case being four panels and holds more merchandise within. It is the added merchandise that is the main hook, merchandise such as a bonus CD with perhaps extra songs or information about the band as well as booklets with song lyrics and background information on songs. Comparing  ordinary CD case with a digipack is similar to comparing paperback and hardback books, one is preferable over the other but mainly to collectors and those who wish to have what is seemingly the best in everything.
Below is a Digipack for the beatles yellow submarine album

The digipack contains:

1. a CD
2. An informational booklet
3. four animators slides from the film
4. a lyrics and meanings booklet
5. a unfoldable poster
6. three postcards reflecting the theme of yellow submarine

By this we can conclude the main reason for the Digipack's success.

1. extra merchandise
2. extra information
3. collector's value
4. sturdiness

Planning Our Sets and Performers

I have created a short video on how we had to put together our interior sets and organise after an accident with our actress.

Unmentioned in the video are the many exterior shots that we do after school ours when it's a little darker, these include busy streets and alleyways in the town of bourne.
these include many of the alleys and streets in this area along west street...

Editing Technique Research

During the revision of our shooting script we thought it may be a good idea to research editing technique and it’s use in other videos of our genre.

The Human League-Don’t You Want Me Baby?-Electro Pop

This video does not use many overcomplicated editing techniques preferring to stick with long drawn out shots rather than cutting very rapidly from shot to shot and scene to scene except for during the bridge of the song. The narrative however is quite complex with members of the band interacting with characters and workers in the film crew for seemingly the video they are in. This produces a strange narrative and visual effect with the use of mirrors, on screen editing equipment and use of shots taken from the movie being filmed throughout the main narrative.

Ke$ha-Tik Tok-hip hop, pop, rap

this video was actually a major influence during the making of our original script. It had a major influence on our narrative concerning the party girl lifestyle and it's consequences. As a source of inspirasation for our editing process it is interesting to note the use of very fast edits in contrast to the human league video. Where the human league video concentrated on long exposition shots where Tik Tok prefers to concentrate on fast and flashy edits. The purpose that the video's editing appears to be based around is keeping the audience fixated on the video as well as squeezing a long story into the period of three minutes and twenty one seconds.
Both forms of editing fast and slow represent form and function being both flashy and interesting enough to maintain viewer interest and yet work around the story being told or the singer's performance.