Target Audience Questionaire

In order to gain a better idea of what our audience expects we are going to distribute a small questionnaire amongst our target audience-students aged 16-19- which we will then begin to build our central themes around. We constructed the questionnaire mainly around our initial ideas.

The questionnaire works as follows-

1.       We establish that the recipient of the questionnaire falls into our target market

-Age-15-21

-gender is not an issue particularly although we will have to ask a mix of people in order to get a good grasp of the mass of our audience by targeting one specific gender you close off a massive audience to yourself

-Occupation student

-Likes pop or rock music

2.       We play them the selected song

3.       They answer the questionnaire.

What genre would you associate this music with?	Pop
	Rock
	Techno
	experimental

 

In the chosen genre what would you expect to see most for this song?	Performance
	Dance
	Narrative
	Other please specify

 

If performance then what would you expect the primary performance to consist of?	Singing
	Keyboard
	Spectacle
	Other please Specify

 

If narrative what do you think the primary emotion would be?	Happiness
	Solitude
	Excitement
	Other please specify

 

What type of locations would the music suggest?	Nightclubs and city streets
	An apartment
	Techno
	Other please specify

 

In your eyes what themes does this song bring up?	Partying
	Fun
	Friendship
	Other please specify

 

Based on the rhythm and tempo of the song how would you expect the editing and scene transitions to occur	Fast paced moving with every beat
	Slower moving elegantly from scene to scene and shot to shot
	Slow scene transitions but lots of fast paced shots of the same scene with immersive editing and effects
	Other please specify

 

Our answers from a set of six students

Three male students and three female students

1-Kingston Capes-male-student-age 18

2-Evan Davies-male-student-age-19

3-Timor Kaya-male student-age18

4-Emily Reeves-female-student age 17

5-Rachael Evans-female-student-age 17

6-Shannon Tate-female-student-age 18

What genre would you associate this music with?	Pop	4, 5, 6
	Rock	1, 3
	Techno	2
	experimental

 These results show that the majority of people found the video to be pop although others considered it a rock video and the least amount of people thought it was techno. this was our expected result and show us that we need to keep to themes typically expressed in pop music such as partying and a wild life style, it may also be a good idea to theme the video around rock as well seeing as some people thought it was of that genre.

In the chosen genre what would you expect to see most for this song?	Performance	2, 4
	Dance	3
	Narrative	1, 6
	Other please specify	5-showy special effects

 We expected the majority of the subjects to pick performance which was why we were slightly suprised when narrative was chosen and dance received only one supporter. In light of this we will need to be sure to include lot's of performance based around a solid narrative idea which relates to our initially selected themes. However since there were also single votes for dance and special effects we have concluded that it would also be a good idea to devote a minority of shooting to using a special effect or dance routine.

If performance then what would you expect the primary performance to consist of?	Singing	2, 4
	Keyboard
	Spectacle
	Other please Specify

 we were suprised to see so little support for performance which makes these results a little unreliable as only two answers were given.  But we have surmised that the performance in the video should be dedicated to singing as it is what is expected and not many people seem to realise that the song was played on a keyboard or given much regard to anything besides the singing and lyrics.

If narrative what do you think the primary emotion would be?	Happiness
	Solitude	1
	Excitement	6
	Other please specify

 Given the upbeat lyrics in the song we were suprised to see the two subjects split over this. When we asked Kingston about his choice however he responded with. "it is a song concerning solitude because this girl has been left alone while her boyfriend is away." We were not prepared for this idea but it has given us some interesting ideas to work with. In the end we decided to devote the video's performance to working around the upbeat rhythm and message whilst the narrative is devoted to telling the story of a girl left alone. This will hopefully help us to produce something interesting that pleases as much of our target audience as possible.

What type of locations would the music suggest?	Nightclubs and city streets	2, 4, 5, 6
	An apartment	3
	Techno	1
	Other please specify

 We were not expecting a majority vote on this subject and frankly expected an equal amount of time seen in each locale. But when we saw the results we decided to make a change to some of our ideas and go with this instead. A change in our setting is not as drastic as a change in story or ratio of narrative to performance but it will throw up some problems during writing. We may end up using all three sets anyway in order to create a sense of time and travel in the narrative.

In your eyes what themes does this song bring up?	Partying	3 5
	Fun	4
	Friendship	2
	Other please specify	1solitude because her boyfriend’s not with her 6-heavy partying

 The theme of the song will play a major part in the narrative development and our initial pitch. For this reason we are annoyed that there is no set theme as almost every subject chose differently. Although we were releived to see the reiteration of the ideas shown in our question on narrative.

Based on the rhythm and tempo of the song how would you expect the editing and scene transitions to occur	Fast paced moving with every beat	1, 4, 6
	Slower moving elegantly from scene to scene and shot to shot
	Slow scene transitions but lots of fast paced shots of the same scene with immersive editing and effects	2, 3, 5
	Other please specify

This question was mostly to gage our audiences knowledge of media technique although it does show an interesting mix of ideas that we should try to bring into our work. Mixing slow paced edits with shorter transitions from shot to shot.