Friday, 7 December 2012

Digipacks, Why Are They Preferable

In order to prepare for our ancillary task of making a digipack I have decided to do some thinking on the subject of why they are preferable to ordinary CD cases.

A digipack is a cd case that can contain multiple discs, information booklets and other paraphenalia that are usually preffered over ordinary CD cases. A digipack is usually six panels in dimension as opposed to a CD case being four panels and holds more merchandise within. It is the added merchandise that is the main hook, merchandise such as a bonus CD with perhaps extra songs or information about the band as well as booklets with song lyrics and background information on songs. Comparing  ordinary CD case with a digipack is similar to comparing paperback and hardback books, one is preferable over the other but mainly to collectors and those who wish to have what is seemingly the best in everything.
Below is a Digipack for the beatles yellow submarine album
The digipack contains:
  1. a CD
  2. An informational booklet
  3. four animators slides from the film
  4. a lyrics and meanings booklet
  5. a unfoldable poster
  6. three postcards reflecting the theme of yellow submarine
By this we can conclude the main reason for the Digipack's success.
  1. extra merchandise
  2. extra information
  3. collector's value
  4. sturdiness

1 comment:

  1. Morris James 12 ( C )
    • Proficient research into theories and similar texts with audience research results recorded (3)
    • There is some evidence of organisation of locations and props. (2/3)
    • There is proficient skill displayed in use of digital technology/ICT in the presentation of your work. (3)
    • Communication skills are proficient, although there are spelling errors (3)
    • There is excellent evidence of storyboarding and shot lists (4)
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