Wednesday, 5 December 2012

Editing Technique Research

During the revision of our shooting script we thought it may be a good idea to research editing technique and it’s use in other videos of our genre.


The Human League-Don’t You Want Me Baby?-Electro Pop
This video does not use many overcomplicated editing techniques preferring to stick with long drawn out shots rather than cutting very rapidly from shot to shot and scene to scene except for during the bridge of the song. The narrative however is quite complex with members of the band interacting with characters and workers in the film crew for seemingly the video they are in. This produces a strange narrative and visual effect with the use of mirrors, on screen editing equipment and use of shots taken from the movie being filmed throughout the main narrative.

Ke$ha-Tik Tok-hip hop, pop, rap
this video was actually a major influence during the making of our original script. It had a major influence on our narrative concerning the party girl lifestyle and it's consequences. As a source of inspirasation for our editing process it is interesting to note the use of very fast edits in contrast to the human league video. Where the human league video concentrated on long exposition shots where Tik Tok prefers to concentrate on fast and flashy edits. The purpose that the video's editing appears to be based around is keeping the audience fixated on the video as well as squeezing a long story into the period of three minutes and twenty one seconds.
Both forms of editing fast and slow represent form and function being both flashy and interesting enough to maintain viewer interest and yet work around the story being told or the singer's performance.

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